NIGERIAN BREWERIES LIGHT UP BEER FESTIVAL ON WORLD TOURISM DAY

NIGERIAN BREWERIES LIGHT UP BEER FESTIVAL ON WORLD TOURISM DAY

Activities at the stand of Nigerian Breweries scaled up the excitement at the on-going maiden edition of the Nigeria Beer Festival in Lagoson Wednesday, September 27, 2017, to commemorate World Tourism Day.

The company, which is the foremost brewer in Nigeria, revved up the atmosphere as its leading brands became the toast of the teeming crowd who had thronged the Atlantic Water Front, venue of the festival. Not a few participants and consumers at the festival agreed that Nigerian Breweries has the most visible and exciting branding with its products available for exhibition and tasting.  

Consequently, the consumers grabbed the opportunity to sample and enjoy the variety of brands from the brewers’ portfolio. These brands included Heineken, Star, Goldberg, Gulder, 33 Export and others were readily available to the delight of the crowd.

 Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, explained that as the nation’s foremost brewer, the company is committed to ensuring that the Nigeria Beer Festival is rich in various beer brands that would connect with diverse consumers in a unifying and responsible manner. “Our company’s involvement in the Beer Festival is to reinforce the culture of beer as a social lubricant, which brings people from diverse backgrounds to unite in enjoyment through responsible drinking,” he said.

Organisers of the event have also noted that the festival is indeed a carnival of entertainment, sales, tourism and a gathering of the largest community of beer consumers from across the country. They added that it presents economic value for brands and the nation’s economy.

Since Monday evening when it flagged off, the festival has provided a fitting ambience to showcase fashion, lifestyle and culture in a festive atmosphere with various beer brands in Nigeria connecting with existing and potential consumers.

Governor Akinwunmi Ambode of Lagos State is expected to close the festival with an Independence Day Mega Concert that will parade an array of A-list Nigerian artistes, which will feature eye-popping fireworks display.

The   Nigeria Beer Festival promotes responsible drinking among consumers aged 18+ at all its touch points.